One clear sentence
Start with the smallest accurate message, then expand.
Communication ends in understanding, memory and action.
We design systems people can understand, remember and retell.
JUDGMENTBRANDACTION西
We design systems people can understand, remember and retell.
Symbols carry memory
Use sight, sound and motion to reduce the cost of memory.
Designed to be retold
Make stories worth sharing, easy to share and hard to distort.