影视与文化 / 2025
Light Isle Pictures
One identity from pitch room to global distribution
光Background
A kinetic identity built from light and islands across screen and print.
The starting issue was not a lack of design, but an inconsistent understanding across products, channels and teams.
XIFANGHONG / CASE STUDY光
Core insight
Effective brand expression reduces the cost of understanding, choosing and sharing.
+42%Demo: message recognition
3×Demo: content reuse
1Unified brand system
One core message, expanded into a complete system
Naming, language, identity, product and content evolve from the same core judgment.
SYMBOL光
LANGUAGE
One identity from pitch room to global distribution
Outcome
One identity from pitch room to global distribution。Replace with approved project data and imagery when the real case is published.