影视与文化 / 2025

Light Isle Pictures

One identity from pitch room to global distribution

01 / BACKGROUND

Background

A kinetic identity built from light and islands across screen and print.

The starting issue was not a lack of design, but an inconsistent understanding across products, channels and teams.

XIFANGHONG / CASE STUDY
02 / INSIGHT

Core insight

Effective brand expression reduces the cost of understanding, choosing and sharing.
+42%Demo: message recognition
Demo: content reuse
1Unified brand system
03 / SYSTEM

One core message, expanded into a complete system

Naming, language, identity, product and content evolve from the same core judgment.

04 / RESULT

Outcome

One identity from pitch room to global distributionReplace with approved project data and imagery when the real case is published.